Webinar | CU Innovators: How Vibrant CU Embraced Innovation to Power Its Digital Future

ModernFi kicked off its new “Credit Union Innovators” series with an inside look at Vibrant Credit Union’s bold digital-first strategy. Matt McCombs, CEO of Vibrant CU, joined ModernFi’s Tony Karalekas to share how Vibrant is redefining the member experience and deposit growth strategy.

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Key Takeaway from the Conversation:

• Digital-First, People-Assisted: Vibrant transitioned from 18 branches to a single location, focusing on delivering a seamless digital banking experience while maintaining high-touch member service
• Partner-Based Approach: Vibrant streamlined its offerings, concentrating on one core loan product and leveraging partnerships, including ModernFi, to deliver best-in-class deposit solutions and extended NCUA insurance up to $10 million per member
• Active Deposit Growth: With ModernFi, Vibrant proactively targets high-balance members, businesses, and nonprofits, transforming deposit insurance from a passive to an active growth tool
• Brand Engagement: Vibrant’s unique coffee houses serve as community hubs and brand touchpoints, driving daily engagement and member acquisition
• Keys to Success: Clarity of purpose, competitive on price, and a collaborative partnership mindset have been central to Vibrant’s results. The institution saw over 24% deposit growth last year, underscoring the impact of its focused strategy

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Vibrant’s journey is a blueprint for credit unions seeking to differentiate in a crowded market—embracing digital, leaning into strengths, and partnering for growth.

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Stay tuned for the next session in ModernFi’s Credit Union Innovators series.

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